Not bitten by the dragons
We’re not going to lie! Appearing on RTE’s Dragons’ Den, was the most traumatic and terrifying of experience of our lives. But that isn’t to say we wouldn’t do it all over again!
The truth is we came away with the fire in our bellies to prove the famous five wrong!!
We didn’t appear on Dragons’ Den with the primary goal of getting funding (although obviously no one in their right mind turns down €100,000 and the contacts book of a successful entrepreneur). GreenMe’s main reason to apply to Dragon’s Den in the first place was to get the GreenMe name out there.
Our pitch wasn’t perfect by any stretch of the imagination but we were looking for the benefit of the Dragons’ experience and advice. And we certainly got that! Pure and simple, the rock we perished on was the equity we were looking for!
In our defence, having studied several successful pitches from the UK version, we expected, that in the event of any interest, the Dragons would double the equity offered and even then add some. It was through this infinite wisdom that we came up with the nice round figure of 10%!!!
Putting things straight!
The one thing that really offended us during the interview with the Dragons, was the question mark over our integrity. GreenMe’s whole ethos is built around trust and integrity. We see ourselves as the Trip Advisor of the Green World, and to that end we make sure that all companies listed on our site are towing the green line. Bobby Kerr seemed to think that we would accept anybody willing to pay their way on to our directory. Let me clarify very clearly, this is not the case, and never will be the case!
In the last few months we have worked diligently with Duncan Stewart to develop our Green Barometer – this will empower you to choose which producers, suppliers and companies are contributing to a better environment! You will see this facility going live over the coming weeks as each of our listed companies complete theirs.
The Real Message
Because the Den is so focused on the revenue model and the return for the investors, what GreenMe didn’t get to focus on is the real message for the end user. Contrary to what Gavin Duffy may think, people are making it clear that they want environmentally preferable products and services, and despite the downturn, there is an increase in spend in green products and the ethical spend. However there is a lack of information when it comes to choosing what is green and what isn’t. GreenMe helps you to make the right decision through good, honest, accurate and up to the minute information.
We believe that the fastest, easiest, most direct route to a clean and healthy environment is to shift our spending to environmentally safe, socially responsible products and services. GreenMe’s directory, our entertaining tips, news and blogs give you the information you need without having to hug a tree or become an eco maniac.
Don’t take our word for it. Our improved website has met with an enthusiastic response from businesses that are truly green and which want to use GreenMe to reach the growing number of people interested in a greener lfestyle.