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Author Profile : Conor O Riain (http://www.ecocem.ie)

Conor O’ Riain, Director of Emission Zero, career has included sales and marketing for Haymarket and Reed Exhibitions. In 2006, Conor joined the Ecocem team as a business development manager and subsequently moved to Ireland. His responsibilities were to ensure widespread specification of their environmentally friendly cement via property developers, architects and builders, and to develop opportunities across a range of international markets. During this time Conor won numerous awards with Ecocem and successfully launched Carbon Neutral Concrete. Since joining Ecocem Ireland, he developed the EmissionZero business, the carbon consultancy arm of Ecocem, and now heads up a team of environmental consultants charged with helping business, individuals, events and organisations be environmentally conscious by measuring, reducing and offsetting their carbon footprint. Conor went on to find fame on the world’s biggest TV show “What’s your number?”, sold to every country in the world. The show united every race, culture, religion and gender behind the challenge of climate change. The world, in its eternal and infinite gratitude, made him the King of everything. His hobbies include inline skateboarding.

Carbon Credits: Reducing CO2 Emissions or Green-wash?

April 10th, 2009 by Conor O Riain  (View Author Profile)

In recent years there has been a proliferation of companies worldwide that will sell you carbon credits.  But what do they do? Where does your money go? Is this not just a scheme for companies to make money out of our eco-guilt?
 
The theory behind these credits is sound. You buy a carbon credit, and the money you spend goes to a scheme that reduces CO2 emissions. It is essentially a way to channel finance towards the development of green technology, making it a sound investment and therefore encouraging and accelerating its uptake. Examples of projects can include methane capture projects (methane is 32 times more powerful than CO2 in terms of global warming), efficient and safer wood burning stoves in the developing countries (reducing CO2 emissions and preventing respiratory problems – a huge killer in the developing world) and even the manufacture of environmentally friendly cement in Ireland.
 
There has been some bad press though, and the industry has more than its fair share of cowboys. The world famous band, Coldplay, bought carbon credits to offset the CO2 released in the making of one of their albums. The plan was to finance mango trees plantations in Bangladesh: The mango trees would absorb CO2, the local community would profit from selling the mangoes and everyone was going to be happy. Unfortunately, the band bought the credits from the wrong organisation and the trees were never planted. So how can you avoid these schemes when purchasing carbon credits?
The answer is third party certification and validation. There are a variety of certifications available for credits but according to separate studies by The Financial Times and The Economist only two stand up to scrutiny: The Voluntary Carbon Standard and the Gold Standard. Both these standards require that the project wishing to attain validation prove that they will deliver real and measurable reductions in CO2, and they have to be independently validated.
 
Validation is not the only important factor when buying credits. If you want to lose weight, the cheeseburger and large fries won’t be offset by a diet coke. Before purchasing your carbon credits, look at all the changes you can make to reduce your carbon footprint. For example, by turning appliances, such as TVs, videos, computers and microwaves, off rather than leaving them on standby, you can save an average of €30 per household per annum or €40m nationally, with annual savings of 186,000 tonnes CO2.
 
Offsetting with carbon credits is commendable and, provided you invest in validated and verified projects, will help in reducing CO2 emissions.

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